↳ BILLA “Food Unplugged”
To promote their organic foods, Austrian supermarket chain BILLA re-recorded the 90's dance classic "L'Amour Toujours" by Gigi D'Agostino as an acoustic version – demonstrating the value of leaving out artificial additives.
Integrated campaign, 2023
Agency: BBDO Wien
Director: Humbi Entress
Production: Das Rund, Digitalofen
↳ Ministry of Climate Action & Environment “Second Chance”
The Austrian government supports the eco-friendly repair of electronic devices and communicates the incentive compensation in an awareness campaign referring to the country's most popular dating show. It demonstrates that it's worth giving your "broken" relationship with an electronic device a second chance.
Integrated campaign, 2022
Agency: Jung von Matt Donau
Director: Jasmin Baumgartner
Production: PPM, Christo Penev & Mladen Penev, Blautöne
↳ Ministry of Climate Action & Environment “The Show Must Go On”
Getting broken electronic devices fixed is better than trashing them. Especially if the Austrian government provides an incentive payment. In order to grab Gen Z'ers attention, we raffled used electronic devices belonging to celebrities on social media. All of the items were somehow damaged and came with a voucher to fix them.
Social media campaign, 2022
Agency: Jung von Matt Donau
Photographer: Lukas Thüringer
↳ Post AG “Austria's largest election appeal”
In order to motivate Austrians who wouldn't vote in person on election day to use postal voting, we created a mural in a prominent downtown location. As a postbox is always nearby, casting the vote is really easy. The message "Vote for something, against something, but vote!" quickly spread.
Mural, 2024
Agency: WARDA Network
Production: WARDA Media
↳ Ja! Natürlich “Get out of a Sea of Plastics”
An awareness raising initiative by Austria's biggest organic food supplier focusing on avoiding plastic packaging for their fruits & vegetables in order to protect marine life.
Image Campaign, 2019
Agency: Merlicek & Partner
Production: Das Rund, Skop, Mladen Penev
↳ Stiegl “Crafted with Patience”
Stiegl, Austria’s largest privately owned brewery is well known for their excellent, full-bodied beer. By tradition, craft mastery and patience, the beer is granted a generous amount of time to develop its distinctive flavor.
Print/OOH, 2017
Agency: Demner, Merlicek & Bergmann
Photographer: Robert Staudinger
↳ MÖBELIX “PRICES”
Möbelix, Austria’s leading discount furniture store, constantly surprises its customers by slashing prices and exceeding buyer’s expectations for an already inexpensive brand. Regardless of the type of furniture there are always new promotions waiting to be discovered.
Print/OOH, 2017
Agency: Demner, Merlicek & Bergmann
Image Studio: Serial Cut
↳ Mini “Traffic Lights”
Reminding motorists of the playful and agile nature of the classic MINI, we synchronized a number of regular scrolling-billboards at highly frequented intersections in the city of Vienna with the traffic lights located next to them. Every time the lights changed, the depicted MINI changed.
OOH, 2015
Agency: Demner, Merlicek & Bergmann
Realization: Gewista
↳ BMW “David Lama’s Story”
As part of a series of international contributions this piece features influential mountain climber David Lama and connects his philosophy with the brand.
Content Video, 2015
Agency: Demner, Merlicek & Bergmann
Photographer: Stefan Leitner
Production: HelliVentures
↳ BMW “Gesture Control Banner”
Like the infotainment system’s display in the BMW 7 Series this online ad can be controlled through simple hand gestures in front of the screen.
Online Ad, 2016
Agency: Demner, Merlicek & Bergmann
Realization: Marc Metzler
↳ Vienna Insurance Group “Live Life”
A set of Billboards being part of a 360° campaign aimed at animating people to enjoy life instead of being worried. While the first one shows a young couple kissing under water, the second one is connected with an insurance for retirement pension showing the same couple aged.
Brand Campaign, 2018/19
Agency: Demner, Merlicek & Bergmann
Photographer: Dieter Steinbach
↳ WIFI “Keep learning”
Offering more than 32.000 courses, covering a wide range of professional fields, the Austrian Institute for economic Development invites everyone to keep learning and gaining the know-how for all kinds of jobs.
Print/OOH, 2018/19
Agency: Demner, Merlicek & Bergmann
Photographer: Clemens Ascher
↳ bob “surfer”
Commercial for a new internet plan that makes surfing at home much more convenient.
TVC, 2015
Agency: Demner, Merlicek & Bergmann
Production: Paktmedia
↳ McDonald’s “The Morning is hard enough”
Mornings can be tough, especially when you haven’t had a McDonald’s breakfast yet.
Print/OOH, 2013
Agency: DDB Vienna
Photographer: Martin Stöbich
↳ Volkswagen “Absurdly low Consumption”
Series of print ads promoting the VW Polo BlueMotion for German Art Investor Magazine combining the styles of famous surrealist artists with elements symbolizing low gas consumption. The pictures were painted in oil on canvas in a large format, and were exhibited in the VW headquarters in Wolfsburg.
Print, 2009
Agency: DDB Berlin
Illustrator: Kirill Chudinskiy
↳ Entega “Snowmen against Global Warming”
Entega, a German provider of climate friendly energy, wanted to reach national awareness with a limited media budget that didn’t allow a traditional campaign. So we decided to focus on the cause, not the product, and create an event the country would talk about.
PR-Event/Online/Social Media, 2010
Agency: DDB Berlin
Realization: Ralf Schmerberg & Mindpirates
↳ THE OPEN EYES
Projects developed during a two-year-internship at Benetton's Creative Research Center founded by Oliviero Toscani and Luciano Benetton in Treviso, Italy.